Boston Public Health Commission "B1Example" Campaign

The goal of this project was to inspire young people to redefine the notion of what it means to have street credibility and earn respect. 

Working in collaboration with the Creative Director of the Boston Public Health Commission, David identified a direct style of portraiture that would accentuate the message of this campaign, producing portraits of young people who had been affected by violence and who have found alternative expressions of street credibility.

These portraits were displayed on buses, bus stops and billboards, accompanied by a personal story and the tagline, "This is my example."